Take the new [2011 model year in the US market] Sonata. Much has been said about it already. Most of it has been positive. Some of it has been negative. But all of it has been good for Hyundai. As Madonna has proven time and time again, there is no such thing as bad publicity.
2011 Hyundai Sonata Front View
I spent a couple of hours with a production model of the 2010 Y20 Sonata in Korea recently and I too came away with a strong opinion. Namely, that Hyundai should be proud.
The next-generation 2011 Hyundai Sonata is better than the outgoing model in every objective measure. It’s bigger, lighter, quieter, safer, roomier, more powerful, more fuel efficient, and emits less CO2, if you’re into that kind of thing. On these points, the numbers don’t lie.
When it comes to subjective measures however, the picture becomes less clear. We all know that beauty is in the eye of the beholder. Having said that however, some things are universally good-looking; Liz Hurley, Keira Knightley, and the 1956 Mercedes-Benz 300SL fall into this category. The 2011 Hyundai Sonata is no Liz Hurley. But then, it’s not a Pontiac Aztek, either.
The grill is an especialy polarizing point. There are those who like it, those who don’t, and those who have reserved judgment until seeing it in the flesh, so to speak. Having seen the new 2011 Hyundai Sonata in the flesh, the subjective eye of this beholder was surprised by its beauty.
Another thing a lot of people have been talking about is the Sonata’s derivative styling. For those people, I offer the following:
One of these burgers is a Quarter Pounder, the other is a Whopper. Although they both have a top bun with sesame seeds, a plain bottom bun, and a meat patty in between, they have enough individual character, both in appearance and flavor, to set them apart from one another. The new Sonata is the same way. Yes, it looks similar to other cars on the road today, but it finally has a character and a flavor all its own that sets it apart.
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